Trade fair duo Rooms Moscow and MIFS 2013 on track for success

After five days of intense trade fair activity, Rooms Moscow / MIFS closed its doors with good results. 367 exhibitors from 11 countries showcased the new trends for the coming year and drew 21,120 visitors to Moscow.

In the rapidly developing Russian market, Rooms Moscow / MIFS (Moscow International Furniture Show), one of the most important furniture fairs in Russia, has further consolidated the industry@¬#s business platform in Russia and the CIS countries.

The trade show covers all the topics that play a part in the Russian furniture market. Innovative technologies and up-to-the-minute collections for Russia and Eastern Europe were presented to visitors in the form of various projects. The "Furniture Franchise" project, for instance, gave firms that are interested in developing their own network structures and who offer franchise systems for furniture on the Russian market the opportunity to present themselves. The "Design Village" section (developed in collaboration with the "People@¬#s Architecture" bureau) presented projects with a furniture and fine arts focus by young designers.

No fewer than 18 German companies seized the opportunity to enter the promising Russian furniture market via the Rooms Moscow / MIFS 2013 event by participating in the German Pavilion sponsored by the BMWi (Federal Ministry of Economics and Technology). Companies such as Nolte-Möbel (Germersheim), Wössner, WTB Group, Hartmann Möbelwerke, die Collection, Blanco, Interprint, Fritz Becker, Zellstoff und Papier, etc. joined forces to represent furnishings "made in Germany". The Italian Pavilion also attracted a great deal of interest from visitors and gave companies such as Arredamenti Cignini, Classimo, Sicilia Intarsi and Valentini Mobili the opportunity to present their latest products.

As a link with the Imm Cologne 2014, Koelnmesse presented the internationally renowned Interior Innovation Award to visitors and exhibitors at Rooms Moscow / MIFS in the form of a selection of award-winning products and supplementary information about the prize, which is held at the imm cologne every year in collaboration with the German Design Council."

This result is the latest in Koelnmesse@¬#s long line of successful trade fairs, including Orgatec, imm cologne/LivingKitchen and interzum, and underscores its claim to be the world@¬#s No.1 in the furniture, interior finishing and design sectors.

The supporting programme that accompanied the trade show focused on the most important topics being dealt with in the Russian furniture industry right now: global tendencies in design, possibilities for corporate expansion and cooperation, franchises and other opportunities for business development in Russia. The top-class lecture programme, which featured speakers from the German Design Council, trend forecasting agency Carlin International and the Association of the German Furniture Industry (VDM – Verband der Deutschen Möbelindustrie e.V.), addressed some of the themes that are currently playing an important role in the sector in Russia. There were also lectures and seminars on "Sales Strategies in the Furniture Market" and "Sales Promotion in the Furniture Trade". In addition, Rooms Moscow / MIFS also supported several Russian competitions for the sector, such as e.g. "Object Design", the qualifying round of the national "Russian Cabriole" award and the "Furniture Franchise Industry Leader 2013" competition.

The trade show was supported by the Ministry of Industry and Trade of the Russian Federation, the Association of Furniture and Woodworking Enterprises of Russia and various other organisations and associations from within the sector.

* For further information: www.rooms-moscow.com