Biesse Group launches Inside In Action, a new on-life event for October

25 agosto, 2020

Biesse Group launches Inside In Action, a new on-life event for October

25.08.2020 Inside In Action is the first event to bring together all the divisions of the Biesse Group. From wood processing to the machining of advanced materials, to glass and stone. It is scheduled to run from 5 to 30 October and will be a hybrid, digital and live, event. And it will use a completely new formula to exhibit the Group’s most recent advances in technology, software and training.

It is nspired by Inside Biesse, a top wood industry event for over 13 editions. Too, it is an exclusive new format through which the Biesse Group will present the latest products at the Pesaro Campus. And on the innovative digital platform, Digital Arena. For the first time ever the Biesse Group will bring together the Biesse, Intermac and Diamut.

On-life event

Inside in Action will be social, communicational, occupational and relational. Thanks to the continuous interplay between the physical and digital realm, perfectly mirroring today’s reality. The perfect fusion of the real and the virtual will be borne out by the three pillars of Inside in Action – Inside Live, Inside Next and Inside Play. Through which, the Biesse Group will enable customers to participate in-person at the Biesse Group campus in Pesaro or remotely, exploring the world of Biesse, Intermac and Diamut innovations through the online platform.

Inside Live

The Biesse Group is once again opening the doors to innovation in Pesaro, through the Wood & Advanced Materials and the Glass & Stone showrooms. It is providing safe access to 5,000 square metres of technology. From 5 to 30 October, customers will be able to learn about the trends in technology that they were unable to experience through traditional trade shows. The event will feature over 40 machines, software packages and digital services designed for all manufacturers. From large factories with elevated production volumes, to companies searching for flexibility and personalisation, to small businesses that can become authentic smart factories.

Customers will be able to book visits and personalised technical demonstrations of machines selected on the basis of their interests. Online registrations for the event will open in September. Protocols to safeguard the health and safety of customers, employees and workspaces will be guaranteed and any measures needed to ensure a healthy environment will be adopted and strictly enforced during the event.

Inside Next

Inside in Action will offer a truly 360° experience for customers both live and online with a tech show entirely focused on tech innovations, with new products and processes. On 15 and 16 October, Inside Next will present new technology for the machining of wood and advanced materials. Advanced solutions for processing glass and stone will be presented live on 22 and 23 October.

Inside Play

Following the trail blazed by e-Vent: Digital in Action, Inside Play will unfold in the digital realm with a series of educational webinars and live demonstrations accessible on any desktop or mobile device thanks to the virtual platform. A packed schedule of digital contents and tech demonstrations will be shown for the first time between 26 and 30 October to users who can connect to the event through any device available.

The interactive and international nature of the event will be tangible in every webinar. Users will, in fact, be able to interact with the experts in real time, asking questions and discussing interesting features. To further ensure an event without borders, all of the branch offices will be involved in the webinars. It means that customers will be able to participate in live events presented in the most widespread local languages. The digital meetings will consist of training sessions and live talks, providing sector-specific updates for customers everywhere and at any time. And will remain available to be watched on demand through the Digital Arena.

Historic event

Inside in Action is set to be a historic, unique and unprecedented event in our industry. An unmissable and truly international occasion which spans all the technologies produced by Biesse, Intermac and Diamut, and involves the Group as a whole. The Group’s 39 subsidiaries will also play a fundamental role in the event, rendering the range of content, technologies and advanced solutions available even more varied and accessible – a benefit that can be enjoyed by our customers, announces Federico Broccoli, Chief Commercial and Subsidiaries Officer. We have developed a new Inside Biesse Group formula – one which is more comprehensive and up to date – in order to continue to contribute to the success of our customers around the world. And to provide them with as much support as possible, expanding the events we offer and integrating these into the commercial digitalization project that we are currently working on, Broccoli concludes.

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