HEMEROTECA
23 noviembre, 2017
Developed by Schock for its patented premium Cristadur material, the Millennial Line adds another splash of colour to the sink and tap manufacturer’s range catering to the upmarket lifestyle. For trendsetters it offers a way to bring in stylish accents and place their sink at the centre of attention.
23.11.2017 The sea is a captivating subject for people the world over. Inspired by images of curious creatures that populate the depths, of hidden treasures in ancient shipwrecks or of the bright and brilliant underwater world of the South Seas, everybody has a vivid picture of life beyond the water’s edge. It is this picture that the Cristadur Millennial Line draws upon.
The combination options are almost endless – the Millennial Line blends just as well with steel furnishings as it does with copper, marble and PVD-coated finishes. Its nuances suit the popular industrial look of the day and can create a wide range of different moods and styles in enthralling interior design combinations, making the new collection the first choice for individualists looking for that special something.
Millennial Line
With three new shades, Schock takes the theme of the deep-sea diver from its latest consumer advertising campaign and teams it with on-trend colours that reflect people’s fascination with underwater worlds and modern living.
The luxurious, complex trio that results underscores the classic nature of Cristadur itself. Millennial Dive is a deep shade of blue that does more than just allude to the deep-sea diver of the campaign – it reflects the mysterious and captivating world of water. Millennial Pearl offers a total contrast to the cool blue. The ‘treasure of an oyster’, to quote Shakespeare, the pearl itself is a soft shade of pink. Having been an enduring trend in fashion for years now, this elegant colour is slowly but surely penetrating the world of technology. In interior design scapes, the colour pink – which conveys a sense of peace and tranquillity – creates an interesting clash with cool greys and blues. The third member of the Millennial collection is named Millennial Cliff. The subtle, matte grey of this new addition to the range is symbolic of a breakwater, an element conveying strength in the ocean.
The combination of pastel shades and bold colours, and particularly the grey/dark blue/pink trio featuring in our Millennial Collection, was the defining theme of the Milan Furniture Fair, says Sven-Michael Funck, Schock’s CSO. The colours of our new collection transpose this trend into the kitchen universe. Such captivating colour compositions turn the sink into a real eyecatcher in the kitchen, an element that transforms and enhances the whole look and feel of the space.
The new and on-trend Millennial Line sees Schock bring to market a genuine highlight in the Greenwich and Wembley Cristadur model ranges – and transport a key message into the product assortment in the form of the ad campaign slogan: Never ordinary. Every day.
* For further information: www.schock.de
