Häcker at Küchenmeile A3 2013: Tradition meets Emotion

25 julio, 2013

Häcker Küchen is inviting customers to its In-House trade fair between September 14 and 20.

Little indicates that the Tradition meets Emotion motto conceals a completely redesigned exhibition. To this end, the manner in which Häcker Küchen is inviting customers to its In-House trade fair between September 14 and 20, 2013 could be described as an understatement typical of the East Westphalian region.

Haecker Messe

This year’s house trade fair will come as a complete surprise to our visitors: the new exhibition space is primarily aimed at appealing to the senses – and we are not talking about the sense of taste so frequently referred to by those kitchen manufacturers with cookery shows. Even the entrance area is designed to let our customers notice the difference, while our overall aim is to trigger untainted enthusiasm through the exhibition itself, explains Managing Director Jochen Finkemeier.

New exhibition, new models, new colours
The company has been working on the design for the more than 2,600-square-metre showcase space since May 2013. Following the planning by interior designer Professor Klaus Peter Goebel, Stuttgart, the entire space was gutted and all bays redesigned in cooperation with the Häcker interior design team. As in the previous years, there will be a tour from the attractively-priced classic/classicART product range to the design-oriented systemat/systematART line. New to the exhibition is an arc of suspense which leads to an experimental crescendo and is designed to capture visitors on an emotional level. Last, but certainly not least, the topic of the company’s tradition and history will be showcased in a separate area in parallel with the motto of the exhibition.

Once again, Häcker is expecting more than 6,000 visitors at the 2013 In-House trade fair, for whom the presentation of new products and innovations is, and remains, the most important attraction. Jochen Finkemeier: Our customers can rest assured that we have, in addition to redesigning the showcase itself, not neglected our primary task – namely the development of new models: in September, we will be presenting a total of 21 new classic and 29 new systemat models. Add to this a whole series of product supplements and additions in terms of materials, surfaces, design and technology. And we will also be unveiling new, fresh colours for the surroundings.

* For further information: www.haecker-kuechen.de