Hailo: New product range, Hailo HFO Libero, successfully established

Today, the Hailo Libero is already part of the range of many kitchen studios and is being increasingly requested by consumers. With the automatic door opening system, the company has launched a whole new product range to complement its existing, core assortment comprising waste separation and organisational systems.

Our objective was to increase comfort when disposing of household waste. For this reason, we wanted to bring a product to market that could also be retrofitted and was easy and comfortable to use. We have succeeded in this venture, among other things by discussing the issue with our development people in adjacent specialist areas. We are absolutely thrilled that the ‘Libero’ is so successful, reports Martin Mies, Fitted Technology Manager. To market the Libero, the company has created a comprehensive PoS package – comprising cards, displays and flyers – designed to inform customers of the product’s benefits and function. In contrast to a waste separation system, a door opening system is not self-explanatory. After all, it is invisibly integrated into kitchen base units. For this reason, it was important to us that consumers at the kitchen studio are informed of our new solution in a targeted manner and to also theoretically demonstrate to them how they can increase comfort in the kitchen with the utmost ease, comments Frank-Peter Koch, Hailo’s Marketing Manager.

Comfortable: a light tap with the toe suffices
The ejector system in the Hailo Libero is integrated into the base of the cabinet behind the door to be opened and is equipped with LED location lighting. The space-saving installation in the front section of cabinets ensures hindrance-free drawer function without impacting on the waste trap area.

The sensor in the plinth area is activated by means of lightly tapping using the foot and opens the door automatically. This prevents unintentional opening when leaning on the front panel. The ejector force can be adjusted and can be adapted to cabinet contents of varying weights. Closing is activated without electrical support by lighting tapping the door. In the event of a power cut, the door can, of course, be manually opened. The LGA- and TÜV-certified opening solution can be used for drawers and pull-out units produced by various manufacturers.

Hailo company portrait
Hailo has been refining the process of transforming great ideas into trendsetting products since the company was established in 1947. In launching countless innovations, the manufacturer has repeatedly created standards in quality and design – establishing the red dot as a strong brand logo in the process. Today, the company markets its products in 60 countries throughout the world. Here, the key to success is continuity along with a focus on core competencies in all business divisions. Hailo’s consumer goods division offers the deepest and broadest range of metal stand waste bins and is Europe’s market leader in terms of climbing equipment. The other business divisions include Fitted Kitchens Technology and Professional Climbing Technology and – since 2003 – the commercial waste collectors division, Hailo Commercial.

* For further information: www.hailo-einbautechnik.de