HEMEROTECA
20 febrero, 2020
20.02.2020 Alvic Group, a leading enterprise in the production and manufacturing of parts for kitchen, bathroom, offices and home in general furniture, had taken part in the Stockholm Furniture & Light International Fair, for the first time. The fair is considered the world’s leading event related to Scandinavian design. In it, the Andalusian enterprise has introduced its latest products adapted to the market.
Stockholm Furniture & Light Fair has taken place between the 4th and the 8th of February in Stockholm, Sweden. It is considered one of the most important Nordic dates. Professionals of the industry, such as manufacturers, distributors, architects, and interior designers, go to this event in order to see the latest novelties and tendencies in furniture design and lighting for the home. What’s more, this year, the fair has celebrated its 70th edition.
The Nordic market
Alvic’s presence to this international exhibition responds to its strategy to seep into the Nordic market with the aim to consolidate its presence in the area. For it, the Spanish enterprise has had a sales stand where it showed a variety of adapted samples for the likes of the Scandinavian market. As well as its wide range of Luxe, Syncron, and Zenit and the novelties of its new catalog Just-in-Time. And the inclusion of new finishes, such as Zenit Plus, was very good accepted among the attendees.
This annual exhibition of furniture and lighting is the biggest one in Scandinavia and has counted with customers, architects, designers, and journalists from over 100 countries. The fair attracts around 40,000 visitors, out of which a little more than 30% are international visitors. Around 700 companies, including 300 international ones, displayed their material in the 70,000 square meter Stockholm Fair. And there were interesting conferences about design and architecture.
During the event, Alvic introduced its proposals and novelties to sales directors, interior designers, and designers. And made clear its objective: to grow in the Nordic market, where it will be also present through Materialbiblioteket. This will be a space permanently dedicated to architects and designers and in which Alvic Group will show its products throughout the entire year.
Alvic is already preparing its assistance to other fairs in the wood field and intensifying its presence in international markets.
*For further information: www.grupoalvic.com
