Marmomac Re-Start, a new physical and digital trade fair model


09/07/2020

Marmomac Re-Start, a new physical and digital trade fair model

09.07.2020 Marmomac Re-Start is the special dedicated Veronafiere project supporting the restart in the natural stone supply chain in 2020. It aims to accelerate integration between physical and digital event modes, with new online initiatives. Three days of b2b meetings, networking and training events will bring together the entire community of marble, granite and processing technologies over the web from 30 September to 2 October  2020. 

Physical and virtual reality

All this will be achieved thanks to an advanced, interactive and business-friendly digital platform. It will connect companies in a targeted and safe manner with those world markets still experiencing difficulties arising from the Covid-19 emergency. Furthermore, Veronafiere will continue to work within the context of Marmomac Re-Start together with the ICE Italian Foreign Trade Agency. So, they will organize contact opportunities at Veronafiere and local companies involving selected buyers, architects and international designers.

The goal of the new event model, thanks to the interaction between physical and virtual reality, is to maintain Marmomac’s important international profile achieved in the course of 54 editions. With more than 62% of visitors arriving every year from more than 150 countries worldwide. Consequently, this special appointment of Marmomac Re-Start also seeks to support promotion in the stone sector even in these critical times. Thereby accompanying it towards the Marmomac 2021.

Statements

The trade fair system is one of the strategic assets for restarting the country. The health emergency has also severely struck the entire stone sector worldwide. Against this background, Veronafiere exploited all its potential to the full by redesigning its 2020 calendar of events. A hybrid model was thereby created between physical and digital worlds to ensure business recovery for our client companies. As well as communities in the sectors represented, Maurizio Danese, President of VeronaFiere tells.

At the end of the emergency, this model will complement the physical events as they return to normal, thereby generating new opportunities. We are implementing this activity in close collaboration with the ICE Agency, since this format combines the guidelines defined by the Export Agreement signed last June at the Ministry of Foreign Affairs. Our aim is to relaunch trade fair business and, through it, the Italian economy, companies, and Made in Italy products, Danese added.

Federico Sboarina, Mayor of Verona, explains: In a dramatic and difficult year for the entire planet, the Verona system by no means came to standstill. But continued to work to generate value and restart fields of excellence – from culture to business – in all possible ways. Marmomac, just like other events scheduled in the second half of the year, remains a strategic occasion in support of one of the main sectors in the local economy. Having re-designed business models so quickly and in such innovative and technological terms is an operational and effective response that, as we all hope, will restore as the new normal as soon as possible.

*For further information: www.marmomac.it

Cocina Integral