Salone del Mobile postpones Shanghai till 2021 and focuses on its 60th edition in Milan


06/07/2020

Salone del Mobile.Milano Shanghai

06.07.2020 After a lengthy and thorough analysis of the situation wrought by the Covid-19 crisis. And after an appraisal of all the organisational aspects, the committee of the Salone del Mobile.Milano has acknowledged the impossibility of being able to organise a Shanghai edition of the event till 2021. The reason is that it could not fully respect the quality standards that have set it apart from the very beginning and achieved the success of other years. Due to the uncertainty over international flights, mandatory quarantine, and the suspension of visas by China, for example.

It was a painful but inevitable decision. It will, however, drive us to be even more resolute and determined to consolidate the leadership of the Salone del Mobile brand as a benchmark brand for design the world over. These are the words of Claudio Luti, President of the Salone del Mobile

60th edition

We will be channelling all our efforts into an intensified promotional campaign linked to the sixtieth edition of the Salone del Mobile in Milan. It will represent the first major opportunity for international visitors and professionals to come together. And to welcome the Chinese public, from 13th to 18th April 2021. Contemporaneously, we will immediately embark on the promotional activities for the fifth edition of the Salone del Mobile.Milano Shanghai – which will take place in November 2021. With a view to further boosting the visibility of the trade fair. And bolstering the success of the Italian companies that have put their faith in the Chinese event, can be read in the statement sent by the organizers.

The Shanghai appointment has merely been postponed. And we will spend the coming months working towards its relaunch. Conscious that together – event and companies alike – we will continue to grow and support Made in Italy furnishing in China. And throughout the world, added Mr Luti.

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*For further information: www.salonemilano.cn/en / EuroCucina / www.salonemilano.it/en

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