HEMEROTECA
8 junio, 2017
Hailo is focusing on the utility room and laundry care through its Laundry Area.
08.06.2017-. As far as we are concerned, this was the best Interzum so far, says Martin Mies, head of the Hailo Built-In Technology division. We really felt that the exhibition centre was even better attended this year and that the audience was even more international than previously.
The official figures of the Cologne trade fair confirm Martin Mies’ view: with 69,000 visitors from 152 countries, interzum set two new records this year: more visitors and more guests from abroad. The growth in visitors from Asia and India was particularly high. This was a perfect opportunity for exhibitors to acquaint an international audience with their developments.
Particularly the Laundry Area and Cargo Synchro aroused great interest, said Martin Mies. At Interzum, Hailo presented the retail variant of the comprehensive all-in-one system. Like all Hailo products, the Laundry Area has a clear aim: making life easier – that is also the motto that applies to the second highlight of the trade fair presentation. Cargo Synchro was one of the product innovations in the area of intelligent waste separation systems that Hailo presented at interzum. The system’s optimal space utilization and excellent operating characteristics impressed the German and international trade visitors.
We can give an altogether positive verdict on this Interzum in respect of both the number and quality of visitors and our own presentation, says Martin Mies. That was a trade fair event that is a perfect fit for a year that was very special for us.
Hailo is celebrating its 70th anniversary this year. Since 1947, the family-run business has stood for quality and innovation – and will continue to further develop its approach to making home life more convenient and more beautiful in its anniversary year. Interzum 2017 provided a perfect example.
* For further information: www.hailo.com
