Great success at the Salone del Mobile.Milano Shanghai


14 diciembre, 2017

The 2nd edition of the Salone del Mobile.Milano in Shanghai has closed to great acclaim, attesting to the value attributed to the quality of Italian products by increasingly demanding and perspicacious Chinese consumers.

14.12.2017 The 2nd edition of the Salone del Mobile.Milano Shanghai, which showcased the very best Made in Italy furnishing and design at the SEC – Shanghai Exhibition Centre – ended with an overwhelming sense of satisfaction and optimism. The strong presence of selected professionals from China’s first tier regions – Shanghai, Beijing and Guangdong, along with other regions currently experiencing strong growth – such as Sichuan, Fujian, Shandong, Henan and Hubei – was confirmation of the power of Made in Italy to attract the greatest and fastest-growing market in the world.

Salone del Mobile.Milano Shanghai Federlegno Arredo Eventi ICE SaloneSatellite Shanghai italian furniture
Chinese market

Claudio Luti, President of the Salone del Mobile, had this to say: We are extremely pleased with the outcome of this second Shanghai event. The event has again underscored the validity of a decision we really believe in and in which we have invested hugely.

We put a great deal of effort into honing our visitor profile, selling all the 20,000 tickets we made available to very prominent professionals We will help them ensure that we penetrate the Chinese market to the best of our abilities. We focused essentially on the quality of the people who wanted to join us rather than on numbers, and on building a solid relationship basis, Luti added.

The Italian system gave out a strong signal of unity and synergy, evidencing the country’s excellence in all sectors, from design itself to the art of design, enabling the Italian brands to dialogue brilliantly with a constantly evolving market.

This event thus reaffirmed its position as the perfect meeting point for an increasing number of Chinese consumers who dream of Italy. They love Italian taste, creativity, quality of life and products and the style, innovation and craftsmanship of the furniture and design companies. China as a market ripe for expansion.

SaloneSatellite Shanghai

The huge success of the second edition of the Salone del Mobile.Milano Shanghai is testament to Italy’s key part in selling furnishings in China. Italy is the country’s leading supplier, holding an 18% share of China’s overall furnishing imports, said Emanuele Orsini, President of Federlegno Arredo Eventi.

An extraordinary result – bolstered by the increasingly strong interaction between Federlegno Arredo Eventi, the Italian Trade Agency ICE and the exhibitors – that drives us to invest in this extraordinary country with increasing conviction, Orsini continues.

The very best shown among the young designers has been proclaimed by the SaloneSatellite Shanghai Award. The four winners will be invited to take part in the Milan edition of SaloneSatellite from 17th to 22nd April 2018.

* For further information: www.salonemilano.cn/en


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